Casa del Ciclisme offers services for recreational and professional cyclists in Mallorca. As part of the concept, Hotel Can Cota provides accommodation in the town of Selva, from where training rides can include both flat road routes and steep mountain passes.

The campaign process began with an analysis of the target audience, the market, and the overall message, followed by the development of a creative concept that communicates the message in visual appealling way.

Casa del Ciclisme tilbyder serviceydelser til motions- og professionelle cyklister på Mallorca. Som en del af konceptet tilbyder Hotel Can Cota overnatning i byen Selva, hvorfra træningsturene kan byde på både landevej og stejle bjergpas.